We use 100% organic cotton across our core fabric components, sourced from a GOTS-certified mill. GOTS, the Global Organic Textile Standard, is the leading certification for organic textiles. Organic cotton is grown without synthetic pesticides or fertilisers and supports more responsible farming practices.

To prioritise safety, durability and washability, our fabrics are constructed without glue-based bonding or heavy chemical coatings. Instead, we rely on a more robust cotton weave and considered construction methods, rather than artificial surface finishes.

As a small brand, we work with certified suppliers and trusted manufacturing partners for now, and intend to commission our own independent testing as we grow.

Because we choose natural fibres and limit chemical treatments, our fabrics will change with use. With regular wear and washing, colours may gradually soften and lighten over time - a normal characteristic of untreated textiles, and part of choosing natural fibres over synthetic ones.

Together with our manufacturing partners, we've developed an alternative assembly method that removes the need for hidden glue-based bonding, reducing concealed plastics within our collars, leads and harnesses.

Rather than keeping this approach to ourselves, we chose not to sign a non-compete agreement, allowing other brands to adopt the same construction method if they wish. We believe progress comes from sharing practical improvements, not protecting them behind closed doors.

Our focus on considered materials, transparent sourcing and responsible construction is driven by how the products are used, long-term durability and a more honest product life.

Our packaging is designed to be simple, functional and considered.

• Made in the UK
• Produced using 60–80% recycled content
• Fully recyclable

We avoid unnecessary plastics and excess materials and continue to review our packaging choices as better options become available.