Conscious Canine Fashion
Conscious Canine Fashion | Designed in the UK

Designed for everyday connections

Luxury dog accessories made with thoughtful materials and timeless design.

Who We Are

We're a small family-run brand based in Sanderstead, England. With backgrounds in e-commerce and design, we understand what it takes to create products that feel meaningful and reliable.

Our approach is simple. We design with intention, choose responsible materials and create pieces that feel as good as they look. We’re not driven by trends or statements. Instead, we focus on thoughtful functionality and a refined aesthetic that suits everyday life.

Every product is created for real dogs, real walks and real routines. From urban pavements to suburban greens, our designs are made to feel effortless wherever you go.

What We Stand For

Style-Led Design

We begin with style. Clean lines, balanced shapes and a palette inspired by nature create a collection that feels refined yet understated. It’s luxury that sits quietly and confidently in your day-to-day life.

Responsible Choices

Sustainability matters, but we take a grounded approach. We choose materials thoughtfully, prioritise longevity and design with the planet in mind. Responsibility should feel natural, not loud.

Honest Quality

Our products are strong, dependable and designed for everyday use. With time, materials may soften and show gentle wear. We see this as a sign of a life well lived, not a flaw.

Customer First

You’re not simply choosing a product. You’re choosing something that supports your daily routines and reflects your lifestyle. We honour that with care, transparency and attention to detail.

Meet our motley crew...

Maddie

The calm Cavachon who reminds us that comfort matters.

Charlie

The energetic Border Collie who tests strength and resilience.

Billie

The affectionate Labrador who proves that style and practicality can work together.

Thoughtfully designed with you and your canine companion in mind.